Mercedes Benz India Plans C-Klasse and E-Klasse

Mercedes Benz India plans to develop a smaller unit than the current 2,5-liter engine for the C-Klasse and E-Klasse. The “stunt” targets a boost in sales and will ensure the manufacturer can compe with BMW and Audi that use 2-liter engines.

Mercedes Benz India plans to launch C-Klasse and E-Klasse diesel variants in the next two years onto the Indian luxury car market.

“We have to think about basic versions with smaller diesel engines for the Indian market. They will help us get the prices down with lesser gadgets on offer. However, at the end of the day, customers are going to only move up the ladder.We expect the size of the luxury car market to grow ten-fold to 200,000 cars in the next ten years.” Peter Honegg Managing Director and CEO of Mercedes Benz India was quoted as saying by rushlane.com.

Mercedes-Benz India will launch the GLK-Klasse, a direct competitor for BMW X3 and Audi Q3 in the next 18 months.The BMW X1 will go uncontested, as Mercedes-Benz India doesn’t have a smaller SUV platform which can be developed into a direct competitor for the Bavarians.

Mercedes Benz India Plans C-Klasse and E-Klasse

Title: Mercedes Benz India Plans C-Klasse and E-Klasse

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Posted by Martin Mulliez on Jul 20 2011. Filed under Cars, Headlines, News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry